South Carolina Market Intelligence
Tourism competitive intelligence across South Carolina's key markets. The state generated $30.8B in tourism economic impact in 2024, with Charleston accounting for nearly half.
State Tourism Impact (2024)
$30.8B
+6.2% YoY
Charleston Market Impact
$14.03B
+7.1% YoY
CHS Airport Passengers (2025)
6.34M
+1.0% YoY
Charleston Visitors (2024)
7.89M
+1.2% YoY
Markets
Live
Charleston
Historic District • Peninsula • East Cooper • Barrier Islands
Hotel Rooms23,000+
Avg Occupancy70.6%
ADR$186
Avg Visitor Spend$1,105
Pipeline
Myrtle Beach
Grand Strand • North Myrtle Beach • Pawleys Island
Annual Visitors20M+
Hotel Rooms90,000+
MYR Passengers4.1M
SegmentMass Leisure
Pipeline
Hilton Head Island
Beaufort County • Bluffton • Daufuskie Island
Annual Visitors2.6M+
SegmentLuxury Resort
Golf Courses33
SAV AirportShared
State Intelligence
Data Sources: SC Dept. of Parks, Recreation & Tourism (SCPRT), College of Charleston Office of Tourism Analysis, SC Ports Authority, Charleston County Aviation Authority, Federal Transit Administration NTD, National Park Service federal reporting, IRS public filings extracts, City of Charleston Open Data Portal.
Methodology: The Composite Activity Index™ synthesizes verified public data sources to estimate relative visitor activity levels. Proprietary weighting algorithms, seasonal adjustment factors, and scoring methodology are patent-pending under DATABUDDIE LLC. Full methodology available to qualified institutional partners under NDA.