California Tourism Intelligence

America's top tourism state — $150B+ annual visitor spending

267M
Annual Visitors
$150B
Tourism Spend
1.2M
Tourism Jobs
+6.8%
YoY Growth

Select a Market

San Francisco

Bay Area • 24.8M visitors
BETA
$10.2B
Tourism Spend
57.4M
SFO Passengers
+6.2%
YoY Growth

Los Angeles

SoCal • 50.1M visitors
COMING
$36.6B
Tourism Spend
88.1M
LAX Passengers
+5.4%
YoY Growth

San Diego

SoCal • 35.8M visitors
COMING
$13.2B
Tourism Spend
25.4M
SAN Passengers
+7.2%
YoY Growth
Data Sources: Visit California, California Tourism Commission, California Travel & Tourism Commission Annual Report.
Intelligence as of February 2026
DATABUDDIE Recon™ is currently in BETA. Data is derived from public sources and may contain estimates. Not intended as investment advice. All figures subject to verification.