🇬🇧

United Kingdom Market

Tourism intelligence across England, Scotland, Wales & Northern Ireland

39.4M
Annual Visitors
↑ 4.2% YoY
74
Market Index
↑ 2.8 pts
£168
Avg Daily Rate
↑ 8.1%
76%
Occupancy
↑ 3.4%
4.3
Sentiment
↑ 0.1
PPC Demand Signals NEW Arrivals Intelligence OTA Pricing OTA Independence Guide FREE

London Heathrow Arrivals Intelligence

LHR data • Europe's busiest hub — high connector ratio

True Visitors
Connectors
40.2M
LHR Arrivals (YTD)
↑ 5.8% vs 2024
25.7M
True Visitors
63.9% of arrivals
14.5M
Connectors
36.1% transit only
2.14M
Monthly Visitors
avg leaving LHR

Monthly Arrivals Breakdown

True visitors vs connector flights — Heathrow is a major global hub

JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Major Global Hub
36.1% of LHR arrivals are transit — significantly higher than Dublin (17.7%) due to hub status.
True UK Tourism
25.7M actual visitors entering UK via LHR — critical for accurate tourism revenue modeling.
Multi-Airport Market
LHR + Gatwick + Stansted + Luton combined serve 65%+ of UK inbound tourism.
Data sources: Heathrow Airport Ltd CAA ONS
Updated: Jan 2026

Select a City

Major tourism markets across the UK

London
Capital City & Greater London
Hot
82
Index
£198
ADR
+9.2%
YoY
Key Venues
Tower of London British Museum London Eye
Explore London
Edinburgh
Scotland • Festival City
Warm
71
Index
£142
ADR
+6.8%
YoY
Key Venues
Edinburgh Castle Royal Mile Arthur's Seat
Explore Edinburgh
Manchester
England • Northern Powerhouse
Warm
65
Index
£118
ADR
+5.4%
YoY
Key Venues
Old Trafford Etihad Stadium Northern Quarter
Explore Manchester
Liverpool
England • Beatles Heritage
Steady
58
Index
£95
ADR
+3.8%
YoY
Key Venues
The Beatles Story Anfield Albert Dock
Explore Liverpool
Birmingham
England • Second City
Steady
62
Index
£105
ADR
+4.2%
YoY
Key Venues
Cadbury World Bullring Jewellery Quarter
Explore Birmingham

Tour Operators & Sightseeing

Major operators serving the UK market

Big Bus Tours
Hop-On Hop-Off • London
Premium
£42-58
Price Range
4.4★
Rating
28K
Reviews
Coverage
Classic Tour Night Tour Thames Cruise
The Original Tour
Hop-On Hop-Off • London
Popular
£38-52
Price Range
4.2★
Rating
19K
Reviews
Coverage
Yellow Route Blue Route Kids Club
Golden Tours
Day Trips • UK Wide
Popular
£55-149
Price Range
4.3★
Rating
15K
Reviews
Routes
Stonehenge Windsor Castle Cotswolds
Rabbie's Tours
Small Group • Scotland Focus
Unique
£49-299
Price Range
4.8★
Rating
12K
Reviews
Routes
Highlands Isle of Skye Loch Ness

Tour Pricing Intelligence

Live OTA pricing comparison for top UK attractions

Tower of London
London
£34.80
Adult Standard
£36
OTA Avg
£65
VIP Access
↑
Trend
London Eye
London
£32
Standard Entry
£34
OTA Avg
£55
Fast Track
↑
Trend
Edinburgh Castle
Edinburgh
£19.50
Adult Entry
£21
OTA Avg
£45
Guided
—
Trend
Stonehenge
Wiltshire
£22
Adult Entry
£24
OTA Avg
£89
Day Tour
↑
Trend
Intelligence as of February 2026
DATABUDDIE Recon™ is currently in BETA. Data is derived from public sources and may contain estimates. Not intended as investment advice. All figures subject to verification.