🇬🇧 UK PPC Demand Signals

Search marketing intelligence for UK tourism & attractions

UK Demand Signal Index™

🇬🇧 UK

Track search demand and paid advertising activity across UK tourism keywords. Monitor London attractions, Edinburgh tours, Stonehenge, and Harry Potter experiences to identify seasonal patterns and competitor spend shifts before they impact bookings.

£4.28
Avg CPC — UK Attractions
4.2M
Monthly Search Volume
+16%
Search Trend (MoM)
Very High
Competition Level

Top Keywords by Category

🎡 London Attractions High Intent
"london eye tickets"
£5.86
CPC
324K
Vol
↑ 18%
"tower of london tickets"
£4.92
CPC
286K
Vol
↑ 14%
"harry potter studio tour"
£6.42
CPC
248K
Vol
↑ 32%
"westminster abbey tickets"
£3.86
CPC
164K
Vol
↑ 12%
"buckingham palace tour"
£4.24
CPC
142K
Vol
↑ 24%
Day Trips from London Competitive
"stonehenge tour from london"
£5.68
CPC
186K
Vol
↑ 22%
"cotswolds day trip"
£4.86
CPC
124K
Vol
↑ 28%
"bath and stonehenge tour"
£5.24
CPC
98K
Vol
↑ 18%
"windsor castle tour"
£4.42
CPC
86K
Vol
↑ 15%
"oxford day trip london"
£3.92
CPC
64K
Vol
↑ 12%
🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland Tours Growing
"edinburgh castle tickets"
£4.18
CPC
142K
Vol
↑ 16%
"loch ness tour from edinburgh"
£4.86
CPC
86K
Vol
↑ 24%
"isle of skye tour"
£5.42
CPC
68K
Vol
↑ 35%
"scottish highlands tour"
£4.68
CPC
94K
Vol
↑ 28%
"edinburgh fringe tickets"
£2.86
CPC
124K
Vol
↑ 186%
🌐 OTA & Operator Branded Market Share Proxy
"viator london"
£2.86
CPC
186K
Vol
↑ 8%
"getyourguide london"
£2.42
CPC
124K
Vol
↑ 14%
"golden tours london"
£1.94
CPC
48K
Vol
→ 4%
"big bus london"
£3.42
CPC
64K
Vol
↑ 12%
"rabbie's tours"
£2.18
CPC
36K
Vol
↑ 18%

Competitor Ad Spend Intelligence

Viator (TripAdvisor)

viator.com/uk
£1.8M
Est. Monthly Spend
38K
Keywords
£3.42
Avg CPC
64%
Impression Share

GetYourGuide

getyourguide.co.uk
£1.4M
Est. Monthly Spend
32K
Keywords
£2.86
Avg CPC
58%
Impression Share

Merlin Entertainments

merlinentertainments.biz
£920K
Est. Monthly Spend
8.4K
Keywords
£4.86
Avg CPC
72%
Impression Share

Golden Tours

goldentours.com
£480K
Est. Monthly Spend
6.2K
Keywords
£4.24
Avg CPC
42%
Impression Share
Search Demand Trends — Last 12 Months
'; document.body.appendChild(toast); setTimeout(() => toast.classList.add('show'), 10); setTimeout(() => { toast.classList.remove('show'); setTimeout(() => toast.remove(), 300); }, 3000); } }); }); // Demand trend chart - UK seasonality const months = ['Feb', 'Mar', 'Apr', 'May', 'Jun', 'Jul', 'Aug', 'Sep', 'Oct', 'Nov', 'Dec', 'Jan']; const trendData = [{ x: months, y: [2.8, 3.2, 3.8, 4.4, 4.8, 5.2, 5.4, 4.6, 3.8, 3.4, 3.6, 2.6], type: 'scatter', mode: 'lines+markers', name: 'Search Volume (M)', line: { color: '#3b82f6', width: 3 }, marker: { size: 8 }, fill: 'tozeroy', fillcolor: 'rgba(59, 130, 246, 0.1)' }, { x: months, y: [3.8, 4.2, 4.6, 4.8, 5.2, 5.4, 5.2, 4.8, 4.4, 4.0, 4.2, 3.6], type: 'scatter', mode: 'lines+markers', name: 'Avg CPC (£)', yaxis: 'y2', line: { color: '#3d8b8b', width: 2, dash: 'dot' }, marker: { size: 6 } }]; Plotly.newPlot('demand-trend-chart', trendData, { paper_bgcolor: 'transparent', plot_bgcolor: 'transparent', font: { color: '#9ca3af', family: 'DM Sans' }, xaxis: { gridcolor: 'rgba(255,255,255,0.05)' }, yaxis: { gridcolor: 'rgba(255,255,255,0.05)', title: 'Search Volume (M)', side: 'left' }, yaxis2: { title: 'Avg CPC (£)', overlaying: 'y', side: 'right', gridcolor: 'transparent' }, legend: { orientation: 'h', y: -0.15 }, margin: { t: 20, b: 60, l: 60, r: 60 } }, { responsive: true, displayModeBar: false });
DATABUDDIE Recon™ is currently in BETA. Data is derived from public sources and may contain estimates. Not intended as investment advice. All figures subject to verification.