London Market

World's #1 tourism destination • 21.7M international visitors annually

21.7M
Annual Visitors
↑ 9.2% YoY
82
Market Index
↑ 3.1 pts
£198
Avg Daily Rate
↑ 11.2%
79%
Occupancy
↑ 4.8%
4.4
Sentiment
↑ 0.2

Top London Attractions

Ranked by estimated daily visitors

1
British Museum
Bloomsbury • Free Entry
17,800
Daily Visitors
↑ 8.4%
2
Tower of London
Tower Hill • £34.80
9,200
Daily Visitors
↑ 6.2%
3
London Eye
South Bank • £32
8,500
Daily Visitors
↑ 5.8%
4
Natural History Museum
South Kensington • Free Entry
14,500
Daily Visitors
↑ 7.1%
5
Westminster Abbey
Westminster • £27
5,800
Daily Visitors
↑ 4.3%
6
Buckingham Palace
St James's • £30 (State Rooms)
4,200
Daily Visitors
↑ 12.1%
7
St Paul's Cathedral
City of London • £23
3,900
Daily Visitors
↑ 3.8%
8
Madame Tussauds
Marylebone • £38
7,100
Daily Visitors
↑ 5.2%

London Zones

Tourism density by neighborhood

Westminster
SW1 • Central London
Hot
94
Index
£285
ADR
+14%
YoY
Key Venues
Big Ben Westminster Abbey Buckingham Palace
South Bank
SE1 • Thames South
Hot
88
Index
£215
ADR
+11%
YoY
Key Venues
London Eye Tate Modern Borough Market
City of London
EC • Financial District
Warm
76
Index
£195
ADR
+8%
YoY
Key Venues
Tower of London St Paul's Tower Bridge
Kensington
SW7 • Museum District
Warm
72
Index
£245
ADR
+7%
YoY
Key Venues
Natural History V&A Museum Science Museum
Intelligence as of February 2026
DATABUDDIE Recon™ is currently in BETA. Data is derived from public sources and may contain estimates. Not intended as investment advice. All figures subject to verification.