Pier 39
RETAIL/ENTERTAINMENTShopping & Entertainment | Fisherman's Wharf Zone (94133)
Annual Visitors
--
--
vs 7.93M prior year
Admission
Free
$0
Open waterfront access
Avg Spend
--
$62
Per visitor
Tenant Count
Stable
110+
Shops & restaurants
Paid Attractions at Pier 39 Operator Data
| Attraction | Adult Price | Type | Est. Annual |
|---|---|---|---|
| Aquarium of the Bay | $29.95 | Marine exhibits | 700K visitors |
| 7D Experience | $15.99 | VR/Simulation | 350K visitors |
| Magowan's Infinite Mirror Maze | $7.00 | Entertainment | 250K visitors |
| Bay Cruises (various) | $32-48 | Boat tours | 1.2M riders |
| Rocket Boat | $39.00 | Thrill ride | 180K riders |
Sea Lions (K-Dock)
California sea lions have inhabited K-Dock since 1990. Free viewing, major visitor draw.
Peak Population
1,700
Winter months
Summer Average
300
May-August
Viewing Cost
Free
24/7 access
Market Context
Position
#3 Most Visited
Third most visited shopping destination in the US after Times Square and Las Vegas Strip.
Demographics
75% Tourist
Heavily tourist-dependent. Limited local repeat visitation except for dining.
Operating Hours
10am-9pm
Extended summer hours. Restaurants open later. Sea lion viewing 24/7.
Data Sources: Pier 39 Property Management, SF Travel Association, individual attraction operators.