Alcatraz Island
NPS DATAHistoric Site | San Francisco Bay | Fisherman's Wharf Zone (94133)
Annual Visitors
--
--
vs 1.62M prior year
Capacity Utilization
--
94%
Nearly sold out daily
Avg Ticket Price
--
$42
Adult day tour
Advance Booking
Required
14+ days
Peak season sellout
Pricing Intelligence Alcatraz Cruises
Official pricing from Alcatraz Cruises (exclusive ferry operator) • Blended rate: 70% adult / 30% child
Visitor Mix: 70% Adult / 30% Child
Blended Rate: $38.70
Adult Day
$42.00
Age 18+
Youth Day
$26.00
Age 5-11
Adult Night
$52.50
Premium experience
Behind Scenes
$97.00
Extended tour
OTA Price Comparison
| Channel | Adult Price | Commission | Net to Operator | Availability |
|---|---|---|---|---|
| Direct (Alcatraz Cruises) | $42.00 | 0% | $42.00 | Best Availability |
| Viator | $44.99 | ~20% | $35.99 | Limited |
| GetYourGuide | $45.50 | ~22% | $35.49 | Limited |
| City Experiences | $42.00 | ~15% | $35.70 | Good |
Note: Alcatraz tickets frequently sell out 2-3 weeks in advance. OTAs have limited allocation.
Market Context
Competitive Position
#1 Paid Attraction
Most visited paid attraction in SF. Exclusive NPS ferry contract through 2031.
Seasonality
Jun-Sep Peak
Summer 94%+ capacity. Winter drops to ~75% but still strong.
Visitor Source
68% Domestic
Strong CA/West Coast draw. International 32% from China, Germany, UK.
Data Sources: National Park Service Visitor Statistics, Alcatraz Cruises published rates, OTA pricing surveys.