PPC Demand Signals

Search marketing intelligence for travel & leisure competitive analysis

PPC Demand Signal Index™

BETA

Track search demand and paid advertising activity across travel & leisure keywords. Identify market trends, competitor spend patterns, and seasonal demand shifts before they appear in booking data. Powered by aggregated PPC intelligence and Google Trends data.

$4.82
Avg CPC — NYC Attractions
2.4M
Monthly Search Volume
+18%
Search Trend (MoM)
High
Competition Level

Top Keywords by Category

NYC Attractions High Intent
"empire state building tickets"
$5.42
CPC
246K
Vol
↑ 24%
"statue of liberty tours"
$4.86
CPC
198K
Vol
↑ 18%
"top of the rock tickets"
$4.28
CPC
165K
Vol
↑ 12%
"911 memorial tickets"
$3.94
CPC
142K
Vol
→ 2%
"met museum tickets"
$3.62
CPC
128K
Vol
↑ 8%
Sightseeing Tours Competitive
"nyc bus tour"
$6.84
CPC
89K
Vol
↑ 32%
"big bus new york"
$5.92
CPC
54K
Vol
↑ 15%
"hop on hop off nyc"
$7.24
CPC
72K
Vol
↑ 28%
"nyc helicopter tour"
$8.46
CPC
38K
Vol
↑ 45%
"central park bike tour"
$4.18
CPC
28K
Vol
↑ 22%
🌐 OTA Branded Terms Market Share Proxy
"viator nyc"
$2.84
CPC
124K
Vol
↑ 8%
"getyourguide new york"
$2.46
CPC
86K
Vol
↑ 14%
"klook nyc"
$1.92
CPC
42K
Vol
↑ 38%
"tiqets new york"
$2.18
CPC
28K
Vol
↑ 22%
"city pass new york"
$3.42
CPC
64K
Vol
→ 4%
🎄 Seasonal Demand Trending Now
"christmas in new york"
$3.86
CPC
428K
Vol
↑ 186%
"rockefeller christmas tree"
$2.24
CPC
312K
Vol
↑ 245%
"new years eve nyc"
$4.62
CPC
218K
Vol
↑ 124%
"ice skating central park"
$2.86
CPC
94K
Vol
↑ 168%
"times square ball drop"
$1.84
CPC
186K
Vol
↑ 892%

Competitor Ad Spend Intelligence

Viator (TripAdvisor)

viator.com
$2.8M
Est. Monthly Spend
42K
Keywords
$3.24
Avg CPC
68%
Impression Share

GetYourGuide

getyourguide.com
$1.9M
Est. Monthly Spend
38K
Keywords
$2.86
Avg CPC
54%
Impression Share

Empire State Building

esbnyc.com
$420K
Est. Monthly Spend
2.4K
Keywords
$4.86
Avg CPC
82%
Impression Share

Big Bus Tours

bigbustours.com
$680K
Est. Monthly Spend
4.8K
Keywords
$5.42
Avg CPC
48%
Impression Share
Search Demand Trends — Last 12 Months
'; document.body.appendChild(toast); setTimeout(() => toast.classList.add('show'), 10); setTimeout(() => { toast.classList.remove('show'); setTimeout(() => toast.remove(), 300); }, 3000); } }); }); // Demand trend chart const months = ['Feb', 'Mar', 'Apr', 'May', 'Jun', 'Jul', 'Aug', 'Sep', 'Oct', 'Nov', 'Dec', 'Jan']; const trendData = [{ x: months, y: [1.8, 2.1, 2.4, 2.8, 3.2, 3.6, 3.4, 2.9, 2.6, 3.2, 4.8, 2.2], type: 'scatter', mode: 'lines+markers', name: 'Search Volume (M)', line: { color: '#e5a93c', width: 3 }, marker: { size: 8 }, fill: 'tozeroy', fillcolor: 'rgba(229, 169, 60, 0.1)' }, { x: months, y: [3.8, 4.2, 4.6, 4.9, 5.2, 5.4, 5.1, 4.8, 4.5, 4.9, 5.8, 4.2], type: 'scatter', mode: 'lines+markers', name: 'Avg CPC ($)', yaxis: 'y2', line: { color: '#3d8b8b', width: 2, dash: 'dot' }, marker: { size: 6 } }]; Plotly.newPlot('demand-trend-chart', trendData, { paper_bgcolor: 'transparent', plot_bgcolor: 'transparent', font: { color: '#9ca3af', family: 'DM Sans' }, xaxis: { gridcolor: 'rgba(255,255,255,0.05)' }, yaxis: { gridcolor: 'rgba(255,255,255,0.05)', title: 'Search Volume (M)', side: 'left' }, yaxis2: { title: 'Avg CPC ($)', overlaying: 'y', side: 'right', gridcolor: 'transparent' }, legend: { orientation: 'h', y: -0.15 }, margin: { t: 20, b: 60, l: 60, r: 60 } }, { responsive: true, displayModeBar: false });
DATABUDDIE Recon™ is currently in BETA. Data is derived from public sources and may contain estimates. Not intended as investment advice. All figures subject to verification.